Hui Long Filtration--Germany Cologne Filtration Exhibition ended successfully!

2023-03-01 10:55

Germany Cologne International Filtration and Separation Technology Equipment Industry Exhibition (FILTECH)   is the most important exhibition in the global filtration and separation industry.

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FILTECH 2023 has nearly 200 exhibitors participating, in addition to many old faces who have strong strength in the air filtration and liquid filtration industry like Hui Long Filtration, and have participated in the exhibition many times, there are also many innovative forces in the field of filtration. The high demand and high requirements caused by the impact of global climate change, dust and other air pollution, harmful bacteria and other large environments have promoted the development and change of the entire filtration industry.

The easing of the current epidemic and the liberalization of epidemic prevention policies in various countries have also made industry exchanges more urgent, and the communication between buyers and suppliers has become closer.

As a leader in China's filtration industry, Hui Long Filtration Group is an industrial manufacturer specializing in environmental protection dust removal series, liquid filtration systems and air filters, we have always been committed to the sustainable development of filtration industry and build a world-class filtration carrier! This time, Hui Long Group took advantage of the spring breeze of the New Year, the comprehensive liberalization of the new crown epidemic prevention policy of the great motherland, and the great opportunity of the international trade situation in 2023 to bravely move towards the German filter exhibition in Cologne.

The first day of the exhibition: the passenger flow and customer quality are very high, and the old customers of Hui Long Filterwere invited to the Hui Long booth for face-to-face business negotiation and technical exchanges. Of course, new customers are also coming, with more customers in Europe and fewer customers in India and Southeast Asia.

The customer base is mainly liquid filter cloth and filter element, more than 50% of the customer nature has its own factory, 30% is an agent, 10% is an engineering company. The busy and fulfilling start made the colleagues at the exhibition high spirit, racing against time to record and analyze potential customers, and make various follow-up plans.


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The second day of the exhibition: the total passenger flow is basically the same as the first day, and the main new customers are European and South American countries, most of whom have their own factories and processing workshops. Their trip was to find a new supplier of liquid filter media bags, and Hui Long Filtration was shortlisted based on its strength.

On a busy day, we worked side by side with our fellow exhibitor customers and had a great conversation with the customers we grew up with.


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The third day of the exhibition: coinciding with the traditional festival Carnival Festival in Cologne, because of the traffic congestion caused by the festival carnival, many customers who visited the exhibition had difficulty entering the city to enter the exhibition hall, so the total customer traffic of the exhibition hall on that day was less than that of the previous two days.

There are always more solutions than difficulties, and the flow of people coming to the exhibition hall is small, then we must do the work more carefully. The Hui Long business team took the initiative to expand the business area and mainly sent potential customers in the exhibition hall. The effort is rewarded, and the efforts of colleagues have indeed received good results, although the overall number of customers has decreased, but the gold content of the docking customer group has increased significantly.


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Although the schedule for this exhibition was very tight and our preparations were a little rushed, the results were good. At the exhibition, old customers expressed satisfaction and joy with our service (price, quality and delivery time), especially our consistent quality. New customers are also sincerely impressed by our professional attitude and positive sunshine reception.

Unfortunately, time is in a hurry, there are still many customers in the three-day exhibition we did not have time to have in-depth chat, and the interaction and communication with foreign counterparts also need to be strengthened, but we have been humbly listening to the suggestions and opinions of all parties, continuous improvement and optimization, and do a good job of communication and preparation for the next development of our Hui Long Filtration.